Hamline's new logo. Their take on it: "Designed to support Hamline’s brand identity, the logo conveys a sense of energy and excitement and better communicates Hamline’s identity as innovative and distinctive. The new logo uses a combination of serif and sans serif fonts, suggesting both history and innovation. “Hamline” is emphasized, with “University” secondary. The shape was drawn out from the interlocking “HU”—it is the space in the middle of where the two letters intersect. A modern take on a traditional academic symbol, the logo gives a sense of strength, boldness, celebration, and permanency."
As you know, I never have opinions or preferences. Your thoughts?